Strategy and research

Within a design context, effective outcomes are supported by having a clear strategy. This means developing a focused plan to achieve your objectives or goals. An effective strategy can help differentiate our clients from their competition.

Design strategy refers to an integrated planning process that considers how design and business can support each other. The aim is to align the business or organisational objectives with creative solutions that moves beyond simple stylistic responses.

An effective design strategy will consider and adress:

• Existing problems and ongoing challenges

• Current benefits and successes to be leveraged

• Unmet client/customer needs

• Changing client/customer behaviors and attitudes

• Emerging ideas and trends

• Opportunities to differentiate.

Hand in hand with strategic thinking is research. Research within a design context is an invaluable component of the creative process. This may include stylistic surveys and analysis, systems analysis – such as an identity, communications, or service audit, or assessment of service offerings though user and customer research – UI and UX research.

Research can also be useful for critical analysis during the conceptual and strategic development of a project, for example surveying existing research literature or obtaining market and user feedback through development testing.

Ultimately, a strategic and outcome-focused project will benefit from employing design research within the process.

Contact us for a complimentary consultation meeting to discuss your project.